What do we had to do?
A creative, socializing event to say hello to the Business Partners and
impose Astra Uniqa as Top Aviation Insurance Company. The main objectives of
this project were to increase brand notoriety and maintain loyalty. The target
group: Aviation Top Management.
We choose an unconventional location: an off-use Boeing airplane on
Baneasa platform! The atmosphere created was that of an airplane in the galaxy:
visual effects, lights, engine noises, flight attendants, plane tickets, Star Gate entrance.
A hijacker threatened the MC – Ramona Badescu, announcing a bomb within the
plane. Guests were asked to look for it and save people lives. Clues were posted
everywhere. At a certain moment the smoke ‘forced’ the guests to get out via chute
– a funny moment we didn’t expect to be so successful (all guests used the chute).
Outside the plane the fire dancers were performing an amazing moment, followed
by Amadeus band in a live concert.
*project made with the participation of Mariana Sebe