OBI – Launch in Pitesti

A new store was launched to raise OBI brand notoriety in Pitesti. The scenario is
supposed to underline the quality and the innovation of the German experience.
The target: retailer’s suppliers, local authorities and VIPs, local journalists, retailer’s
employees and board stuff.
The Romanian Legend of Mesterul Manole tells the story of how difficult is to build
something durable. Inspired by this tale we thought of an event that highlighted
the opposite: with OBI everything becomes easy and solid. We developed a “2 in
1_ event – press conference and cocktail. The location was the new store itself.
There hostesses dressed in sexy dungarees were welcoming the guests. In front of
the Entrance a team of 10 workers were building a wall from various materials,
imitating the facade of Arges Monastery. The walls didn’t fall when “Mesterul
Manole”, the MC, checked the quality of materials. Plus, everybody could leave a
message on the wall. The ambient music was ‘powerful’ and dynamic, in order to
inspire determination, force. On the way out the guest received gifts from the store
– flower pots & tape measures.

*project made with the participation of Mariana Sebe

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