Takko Fashion – Press Event

Takko Fashion wanted a press event for presenting the fall collection. But
the goal wasn’t just to display the new clothes, but to make journalists interact and
fall in love with them.
We thought: what do fashion journalists love the most? Fashion!
Combining clothes and accessories, creating outfits, having dozens of fashion items
to choose from. So we’ve engaged them in a contest consisting in creating 3 fall
outfits: party, office and night out. It was very simple: an online application was
designed for them to choose and combine the clothes from the new Takko Fashion
collection. In the night of the event, the outfits were displayed on TV screens and
each journalist had to vote 3 favorites outfits. The winners got shopping vouchers.
Another question was where do fashion journalists like to party’? A glamorous,
innovative club was the correct answer: Gaia Boutique Club. And what band would
have them go wild? A band of 8 charming and talented boys would surely do the
trick: Les Elephants Bizarres. And it did! 100 journalists felt in love with Takko Fashion.

*project made with the participation of Mariana Sebe

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