Launching Déjà Vu – by Dan Chisu
What was the goal? promoting the independent production “Déjà vu”, directed by Dan Chisu.
The movie tells the story of Mihai, who has an affair with Tania for 3 years and
decides to confess his relationship to his wife. The main character doesn’t appear
in any scene, he is revealed through the eyes of his mother, his mistress and his
wife. The spectator sees only what Mihai sees in 75 minutes of his life.
ACTION: We used a mix of PR, ATL, BTL and social media tactics. Our creative team
designed the movie poster, the roll-up, the web banners and the invitations. The
radio commercial and the Facebook and online content were our creations, as
well. Journalists and bloggers were invited to separated previews, were Dan Chisu
and the actors were present for Q&As. The movie’s premiere was a success,
gathering numerous VIPs and film critics. Dan Chisu and his team were invited in
TV and radio shows. We also maintained a good relation with journalists from all
the cities were the film was screened.
*project made with the participation of Mariana Sebe