Astra Insurance – Launching Astra Poistovna in Slovakia

Launching Astra Asigurari brunch in Bratislava was our challenge. The event
consisted in a press conference and a lunch at Kempinski Hotel for both media representatives and
key business persons from Slovakia. Our main purpose was to create the connection between the Romanian people and the Slovakian people considering that the base of every business is
represented by humans and values. So we’ve put on the national Romanian and
Slovak costumes and we’ve welcomed guests with the Romanian traditional plum
brandy, muffins and salt. These were the best ingredients for achieving the perfect
atmosphere which enabled guests to relax, want to know our client better and
enjoy the event’s proceedings. The results regarding our media relations work
were great, managing to gather a large number of journalists and to have a very
good media coverage.

*project made with the participation of Mariana Sebe

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