Alexandra Calafeteanu Event / Reborn`s monochrome story

Fall-Winter 2016-2017
30 all white outfits especially designed to express the new women at her 30`s.
She`s strong, she knows what she wants, she`s selective, not so easy to be pleased, she sees something and she goes get it. She knows she deserves all the best and she`s not willing to compromise anymore. All or nothing…and this all is white, clear and immaculate, because the strength, the power and color, she already has them inside. And all white because, despite her power, she`s feminine and she didn`t lose her innocence during the years and  the battles.
A new level of design, spirit and vision! Over 300 people from fashion, business and showbiz industry attented the event from Le Chateau.
On Amadeus band rhytms important guests like Andreea Banica, Lidia Buble, Razvan Simion, Giulia, Ioana Flora, Tily Niculae, Andreea Maria Varlan, Lorena Ben,Hevito, Gabriela Simion, Xonia, Alexandra Badoi, Arthur, Rucsandra Hurezeanu, Andrei Nastase, Cornel Dinu Jr. George Pistereanu and media representatives were invited in a white paradise.
The monochrome story was completed by FREYWILLE, colorfull colection of jewellery and Il Paso shoes. We gathered in an amazing event only premium partners like Iceberg Vodka and Water, Bonilash, Samsung, Beauty District, identified the perfect concept, implement the idea and coordinated a team made by over 100 persons.
In the end, we succeeded to write an unforgettable white spring story reflected in
over 100 media appearances.

*project made with the participation of Mariana Sebe

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